DRIPPL BRAND GUIDELINES
Welcome to the Drippl Identity Manual! This document has been carefully prepared to guide and preserve the integrity of our brand in all its manifestations. With the aim of ensuring consistency and cohesion at all points of contact with the public, this manual is an essential tool for all employees and partners who work with our brand.
As a digital resource, this manual offers the convenience of instant access and real-time updates, making it easy to use on a day-to-day basis. With an organized structure and easy navigation, it is a centralized source of information that helps ensure the correct application of visual elements, from packaging design to online presence, thus strengthening Drippl's identity and recognition in the market.
Visual expression
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Logo
The Drippl logo is more than just a graphic representation; it encapsulates the essence of the business and the values that guide the brand. It is therefore crucial to use it with care and respect, ensuring that all communications maintain consistency, are memorable and stand out in a meaningful way.
Remember to never:
→ change the color of the logo;
→ scale or distort;
→ use effects (drop shadow, etc.)
Logo Kit
→ The Drippl logos can be
downloaded here:
Reduction
The reduction establishes the minimum limits for the application of brands and symbols in both digital and printed media. Never exceed these minimum limits to ensure that the brand is clearly read.
Digital
Min Width : 150px
Min Width: 3cm
Clear Space
Clear space refers to the area around the logo that must be kept free of any visual elements or text. This space is fundamental to ensuring the clarity, legibility and impact of the logo. Encroaching on the clear space can compromise the visual integrity of the brand and make it difficult to identify and recognize. Therefore, respecting the clear space is essential to preserve the integrity and effectiveness of the logo in various applications and communication contexts.
Positive &
Negative
The positive logo is the standard version, where the brand symbol or text is displayed in its original color on a neutral or contrasting background. This version is commonly used in situations where legibility and visibility are priorities.
On the other hand, the negative logo is the inverted version of the positive logo. In this variation, the colors are inverted, resulting in the brand symbol or text in a light color on a dark background. The negative logo is used in situations where the background is dark or colored, ensuring that the brand remains visible and recognizable.
Positive
Negative
Brand Palette
A color palette, also known as a color scheme, is a selected set of colors that a brand uses consistently in its visual identity. The main combination is a vibrant orange and beige, with yellow appearing as an accent color. This allows customers to recognize the food niche in a disruptive manner. Green helps evoke the adventurous side, adding maturity to the brand.
Remember not to:
→ use combinations that do not promote contrast;
→ create your own colors;
→ change color values/codes.
HEX #ff4200
RGB 255, 66, 0
CMYK 0, 88, 100, 0
PANTONE Orange 121C
HEX #00510f
RGB 0, 81, 15
CMYK 90, 40, 100, 43
PANTONE 2427C
HEX #ffd939
RGB 255, 217, 57
CMYK 1, 12, 87, 0
PANTONE 101C
HEX #fef7d6
RGB 254, 247, 214
CMYK 1, 1, 18, 0
PANTONE 9694 PASTEL
Sauces
Palette
This is the palette that should be used for each sauce, reinforcing Drippl's identity and connecting with the real texture of each one.
Remember not to:
→ use combinations that do not promote contrast;
→ create your own colors;
→ change color values/codes.
HEX #aa0c00
RGB 170, 12, 0
CMYK 22, 100, 100, 17
PANTONE 7621C
HEX #ffb600
RGB 255, 182, 0
CMYK 0, 32, 100, 0
PANTONE 123C
HEX #83b252
RGB 131, 178, 82
CMYK 55, 11, 89, 0
PANTONE 7489C
HEX #ff1a1a
RGB 255, 26, 26
CMYK 0, 97, 96, 0
PANTONE 3546C
HEX #f6f7d6
RGB 254, 247, 214
CMYK 1, 1, 18, 0
PANTONE 9064 PASTEL
HEX #7a3a00
RGB 122, 58, 0
CMYK 33, 77, 100, 38
PANTONE 168C
HEX #dd5900
RGB 221, 89, 0
CMYK 9, 78, 100, 1
PANTONE 716C
Typography
Typography plays a crucial role in defining a brand's visual identity. It is a powerful tool for communicating a brand's personality, style and values, while contributing to consistency, legibility and differentiation in the marketplace.
The chosen font has a structure similar to the logo's font, with incisions in some letters. Degular's sharp edges bring modernity and edginess to the communication. It can be used in both uppercase and lowercase, depending on the material.
MAIN FONT
Degular
Designed by James Edmondson, by OH in Type Co. Find here
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
0123456789&%€!@#$
Misuses
Misuse of the logo can seriously compromise the integrity and image of the brand. When the logo is applied inappropriately, such as in situations where its scale, proportion or colors are altered, or when it is placed in inappropriate contexts, this can result in a distorted and confusing representation of the brand.
Do not apply effects.
Do not rotate the logo.
Do not use colors outside the palette.
Do not use gradients.
Do not change the proportions of the brand.
Don't invade the brand's reserved space.
Visual Assets
Visual assets play a crucial role in building and maintaining a brand's visual identity. They include elements such as the logo, colors, typography, images and icons that are consistently used in all brand materials. Defending them means recognizing their importance in creating a strong and memorable visual presence for the brand.
→ To access the Drippl assets click here:
INSTAGRAM LOOK & FEEL
There's always time for a cup of coffee
DRIPPL
A twist for your food
drippl.com
